1) Measurable results: This is the main and most obvious advantage that digital marketing offers. Thanks to the multiple analytical tools, it allows more accurate monitoring of the return on investment (ROI) than traditional marketing.
2) Global reach: When we refer to global reach we mean that, with the internet, we can reach people from anywhere in the world.
3) Fast Results: Digital media allow us to see the results of a campaign in real-time so that we can adjust and optimize it as necessary.
4) Loyalty: social networks allow us to generate stronger ties with our customers, and build a wider online community than we could in the offline world.
5) Precision in the target: While a traditional marketing ad is printed to a large undifferentiated public, in digital marketing we can direct ads to a specific audience, thus achieving much more efficient campaigns